https://serena.ie/collections/frontpage 2026-09-11T14:42:05+01:00 daily https://serena.ie/collections/trainers 2026-10-09T09:39:53+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/ash-lucky-white.jpg?v=1591023368 Trainers Serena Boutiques - The Trainers Edit - Fashion boutique Dublin https://serena.ie/collections/trousers 2026-10-15T16:53:33+01:00 daily https://serena.ie/collections/jeans 2026-10-04T13:09:39+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/MosMosh_0002_131760_Mattie_Denim_Shirt_-_131490_Naomi_Paisley_Jeans.jpg?v=1588171517 Jeans https://serena.ie/collections/sale 2026-10-10T12:08:22+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Sale-Pink.jpg?v=1588613715 Sale https://serena.ie/collections/footwear 2026-10-15T17:32:34+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/E115200D_707_03_1000x_4a13e5ef-9f75-464b-97a0-f73ba8413397.jpg?v=1675766588 Footwear https://serena.ie/collections/bottoms 2026-06-03T18:46:03+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/MosMosh_0002_131760_Mattie_Denim_Shirt_-_131490_Naomi_Paisley_Jeans_52d36bd8-ab1a-4813-911d-913d20750327.jpg?v=1588171981 Bottoms https://serena.ie/collections/alpe 2026-05-26T17:42:07+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Serena_1275_1.jpg?v=1722342466 Alpe https://serena.ie/collections/hogl 2026-05-26T17:42:07+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Hogl_fs2021_0200_1-102630-0200_2.jpg?v=1620909560 Hogl https://serena.ie/collections/marco-moreo 2026-10-14T17:07:57+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/HELEN_VITELLO_BIANCO-2_1800x1800_592f72d3-a4bd-4c49-b709-2ffd2a4161e5.jpg?v=1620909864 Marco Moreo https://serena.ie/collections/unisa 2026-05-26T17:42:07+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/alpargatas-castilla-21-cre-bisquit-6872b.jpg?v=1696330654 Unisa https://serena.ie/collections/victoria 2026-09-30T16:34:24+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/victoria_1129101_cuarzo_c_1.jpg?v=1620910277 Victoria https://serena.ie/collections/wonders 2026-10-09T13:36:53+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/a-2450_5078_5792_2.jpg?v=1722342503 Wonders https://serena.ie/collections/beaumont 2026-10-13T15:43:36+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Evelyn2_273ff906-b4a9-4b92-b674-efc87e7c8443.webp?v=1791202186 Beaumont https://serena.ie/collections/feeg 2026-05-26T17:42:08+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/04-scaled.jpg?v=1620907999 FeeG https://serena.ie/collections/gant-1 2026-05-26T17:42:08+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/20210112151717-202101-4206600-433-look-fv-1-4206600-433-look-fv_1.jpg?v=1696327681 GANT https://serena.ie/collections/isay 2026-10-15T16:22:49+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/1024x1024-1a98b2c9829d9d2772924352242b710a.jpg?v=1791202352 Isay https://serena.ie/collections/leo-ugo 2026-10-04T13:30:37+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/t-shirt-carrie_1.jpg?v=1709030571 Leo & Ugo https://serena.ie/collections/marc-cain 2026-09-11T15:18:44+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Marc-Cain-Co_FruhjahrSommer-2021_142_QC_52.01_J78_2.jpg?v=1620908829 Marc Cain https://serena.ie/collections/masai 2026-05-26T17:42:09+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/MASAI_21SUM_31_2448_V1_RGB.jpg?v=1620908905 Masai https://serena.ie/collections/mos-mosh 2026-10-10T12:08:22+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/127850_Ditte_Silk_Singlet_-_138001_Viga_Pique_Blazer_-_138060_Bella_Pique_Pant_1.jpg?v=1722342632 Mos Mosh https://serena.ie/collections/nissa 2026-05-26T17:42:09+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/19361_3_20230821093514.jpg?v=1733845438 Nissa https://serena.ie/collections/primrose 2026-05-26T17:42:09+01:00 daily https://serena.ie/collections/rino 2026-10-14T12:19:43+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/rino1.jpg?v=1696330538 Rino & Pelle https://serena.ie/collections/stripe-and-stare 2026-05-26T17:42:09+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Blueheart3.jpg?v=1620909251 Stripe & Stare https://serena.ie/collections/swell 2026-05-26T17:42:09+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/pink_topaz.jpg?v=1588459004 S'well https://serena.ie/collections/dress 2026-10-15T11:05:48+01:00 daily https://serena.ie/collections/jacket 2026-10-06T11:13:28+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/faye2.png?v=1724343682 Jackets https://serena.ie/collections/top 2026-10-15T10:49:26+01:00 daily https://serena.ie/collections/coat 2026-10-06T11:13:28+01:00 daily https://serena.ie/collections/jumpsuits 2026-10-01T10:43:16+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/0031_ribkoff-201224_1.jpg?v=1588286439 Jumpsuits https://serena.ie/collections/cover-up 2026-09-30T23:13:03+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/0044_ribkoff-201217.jpg?v=1588286681 Cover-up https://serena.ie/collections/tunics 2026-05-26T17:42:10+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/0006_ribkoff-201422_2.jpg?v=1588286851 Tunics https://serena.ie/collections/blouse 2026-10-15T15:57:36+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/0035_ribkoff-201223.jpg?v=1588287078 Blouses https://serena.ie/collections/joseph-ribkoff 2026-10-14T16:38:17+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/212259-1-WEB.jpg?v=1765877326 Joseph Ribkoff https://serena.ie/collections/demin 2026-10-15T14:08:07+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/131760_Mattie_Denim_Shirt_-_131490_Naomi_Paisley_Jeans.jpg?v=1724343372 Denim Serena Boutiques - The Denim Edit - Fashion boutique Dublin https://serena.ie/collections/lifestyle 2026-09-30T16:34:24+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/pink_topaz-swell-bottle.jpg?v=1664464722 Lifestyle https://serena.ie/collections/bottle 2026-05-26T17:42:11+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/pink_topaz_1.jpg?v=1588459644 Bottles https://serena.ie/collections/boots 2026-10-09T13:36:18+01:00 daily https://serena.ie/collections/heels 2026-09-11T15:04:14+01:00 daily https://serena.ie/collections/loafers 2026-10-07T15:41:52+01:00 daily https://serena.ie/collections/sandals 2026-05-26T17:42:12+01:00 daily https://serena.ie/collections/slingbacks 2026-09-30T16:37:12+01:00 daily https://serena.ie/collections/wedges 2026-09-11T15:02:51+01:00 daily https://serena.ie/collections/blazers 2026-10-15T15:14:09+01:00 daily https://serena.ie/collections/crochets 2026-05-26T17:42:12+01:00 daily https://serena.ie/collections/dressy 2026-10-13T12:10:31+01:00 daily https://serena.ie/collections/knits 2026-10-15T16:15:09+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/1003-CreamWhite-5_1.jpg?v=1724343490 Knitwear https://serena.ie/collections/shirts 2026-10-15T16:22:49+01:00 daily https://serena.ie/collections/skirts 2026-09-29T15:12:08+01:00 daily https://serena.ie/collections/sweatshirts 2026-09-30T10:13:05+01:00 daily https://serena.ie/collections/underwear 2026-05-26T17:42:13+01:00 daily https://serena.ie/collections/loungewear 2026-05-26T17:42:13+01:00 daily https://serena.ie/collections/clothing 2026-10-13T12:10:31+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/dd8331d8b39b806ed4b30252d6e28fe6_1000x_a10dac75-e717-41fa-96de-80262387b026.jpg?v=1675766510 Clothing https://serena.ie/collections/autumn-winter 2026-10-10T12:08:22+01:00 daily https://serena.ie/collections/collared 2026-09-17T14:04:26+01:00 daily https://serena.ie/collections/embroidered 2026-05-26T17:42:14+01:00 daily https://serena.ie/collections/floral 2026-10-04T13:26:15+01:00 daily https://serena.ie/collections/glitter 2026-05-26T17:42:14+01:00 daily https://serena.ie/collections/long-sleeve 2026-10-07T11:03:52+01:00 daily https://serena.ie/collections/midi 2026-05-26T17:42:14+01:00 daily https://serena.ie/collections/oversized 2026-09-29T18:38:45+01:00 daily https://serena.ie/collections/polkadot 2026-05-26T17:42:15+01:00 daily https://serena.ie/collections/print 2026-10-04T13:32:54+01:00 daily https://serena.ie/collections/puffa 2026-10-13T14:08:06+01:00 daily https://serena.ie/collections/short-sleeve 2026-10-09T09:39:12+01:00 daily https://serena.ie/collections/silk 2026-09-29T15:52:45+01:00 daily https://serena.ie/collections/spring-summer 2026-10-13T12:10:31+01:00 daily https://serena.ie/collections/straight 2026-05-26T17:42:15+01:00 daily https://serena.ie/collections/stripe 2026-10-04T13:30:37+01:00 daily https://serena.ie/collections/suede 2026-06-03T18:46:23+01:00 daily https://serena.ie/collections/trench 2026-09-11T14:51:35+01:00 daily https://serena.ie/collections/elisa-cavaletti 2026-05-26T17:42:16+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/JK5_5623.jpg?v=1620907914 Elisa Cavaletti https://serena.ie/collections/rieker 2026-05-26T17:42:16+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/rieker1.jpg?v=1620910146 Rieker https://serena.ie/collections/toni-pons 2026-05-26T17:42:16+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/1613125559_etna_blanc__2.140.jpg?v=1620910196 Toni Pons https://serena.ie/collections/jq-jeans 2026-05-26T17:42:16+01:00 daily https://serena.ie/collections/new-arrivals 2026-10-15T17:32:34+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Edele_peach_1_1db0eab1-bff2-4e1e-86b6-18f2e3971304.webp?v=1775849708 New Arrivals https://serena.ie/collections/gardeur 2026-10-15T16:53:33+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/garduer.jpg?v=1620908426 Gardeur https://serena.ie/collections/la-fee-maraboutee 2026-05-26T17:42:17+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Serena_0945_1.jpg?v=1709032429 La Fee Maraboutee https://serena.ie/collections/french-connection 2026-05-26T17:42:17+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/70TAC90_5-copy.jpg?v=1722342565 French Connection https://serena.ie/collections/kanna 2026-05-26T17:42:17+01:00 daily https://serena.ie/collections/lucky-lu 2026-05-26T17:42:17+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/cp19ck_1.jpg?v=1709033165 Luckylu https://serena.ie/collections/just-white 2026-05-26T17:42:17+01:00 daily https://serena.ie/collections/masks 2026-05-26T17:42:18+01:00 daily https://serena.ie/collections/ireland-am 2026-05-26T17:42:18+01:00 daily https://serena.ie/collections/candles 2026-05-26T17:42:18+01:00 daily https://serena.ie/collections/isay-spring 2026-09-11T14:54:51+01:00 daily https://serena.ie/collections/isay-summer 2026-05-26T17:42:18+01:00 daily https://serena.ie/collections/mos-mosh-spring 2026-10-04T13:32:54+01:00 daily https://serena.ie/collections/mos-mosh-summer 2026-05-26T17:42:18+01:00 daily https://serena.ie/collections/monochrome-moments 2026-05-26T17:42:18+01:00 daily https://serena.ie/collections/denim-dreams 2026-10-04T13:09:39+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/137110_Naomi_Ida_Shade_Jeans_-_137150_Sumner_Epic_Jeans.jpg?v=1649448727 Denim Dreams https://serena.ie/collections/humility 2026-05-26T17:42:19+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/HA-PU-JOIA_481-1.jpg?v=1696327834 Humility https://serena.ie/collections/the-loungwear-edit 2026-05-26T17:42:19+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/SHOT_22_2692_1800x1800_ec16a518-19a0-45ce-baad-3f16f1931547.jpg?v=1614859800 Lockdown Essentials https://serena.ie/collections/meline 2026-05-26T17:42:19+01:00 daily https://serena.ie/collections/le-petit-francaise 2026-05-26T17:42:19+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Serena_1131_3.jpg?v=1620908707 La Petit Francaise https://serena.ie/collections/weekend-am 2026-05-26T17:42:19+01:00 daily https://serena.ie/collections/staycation 2026-05-26T17:42:19+01:00 daily https://serena.ie/collections/bags-1 2026-10-14T15:29:21+01:00 daily https://serena.ie/collections/oakwood 2026-05-26T17:42:20+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/janis-ref-63897-grey-genuine-leather-jacket-with-fringes.jpg?v=1620908976 Oakwood https://serena.ie/collections/sofie-schnoor 2026-05-26T17:42:20+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Serena_1458_1.jpg?v=1696330579 Sofie Schnoor https://serena.ie/collections/liu-jo 2026-05-26T17:42:20+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/8053485221554---BA1063PX137S1400-S-AL-N-N-02-N.jpg?v=1620909780 Liu Jo https://serena.ie/collections/the-boot-edit 2026-05-26T17:42:20+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/4a5d2e2771f7146b860ad9b8d0e26bbc812ce374.full.jpg?v=1603892852 Winter Boots https://serena.ie/collections/the-winter-coat-edit 2026-09-29T18:38:45+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/00062592-0505-POPPING.jpg?v=1664802148 The Winter Coat Edit https://serena.ie/collections/xti 2026-10-09T13:36:18+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Serena_1282_1.jpg?v=1709032278 XTI https://serena.ie/collections/autumn-trainers 2026-05-26T17:42:21+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/WhatsApp_Image_2020-08-26_at_16.14.04_1.jpg?v=1603893024 Autumn Trainers https://serena.ie/collections/absolute-cashmere 2026-05-26T17:42:21+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/vneck-sweater-cashmere-kate_4.jpg?v=1620907549 Absolut Cashmere https://serena.ie/collections/autumn-knits 2026-09-29T18:31:21+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/WhatsApp_Image_2020-09-07_at_17.31.06.jpg?v=1604852445 The Knit Jumper Edit https://serena.ie/collections/autumn-winter-alpe 2026-05-26T17:42:21+01:00 daily https://serena.ie/collections/autumn-mos-mosh 2026-10-10T12:08:22+01:00 daily https://serena.ie/collections/autumn 2026-10-10T12:08:22+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/claragreen1.jpg?v=1657894643 Autumn https://serena.ie/collections/depeche 2026-05-26T17:42:21+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/SoMe_Format_IG53.jpg?v=1709032724 Depeche https://serena.ie/collections/fabienne-chapot 2026-09-11T14:43:42+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/cora4_1.jpg?v=1722342533 Fabienne Chapot https://serena.ie/collections/setre 2026-05-26T17:42:22+01:00 daily https://serena.ie/collections/remonte 2026-05-26T17:42:22+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/b3786d4ed2a9c6c2967dd843faf3dd96.jpg?v=1620909986 Remonte https://serena.ie/collections/freddy 2026-05-26T17:42:22+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/25d6c039466867a60bc13730465887cd.jpg?v=1620909474 Freddy https://serena.ie/collections/luella 2026-05-26T17:42:22+01:00 daily https://serena.ie/collections/hats 2026-10-14T12:48:00+01:00 daily https://serena.ie/collections/late-year 2026-05-26T17:42:22+01:00 daily https://serena.ie/collections/le-pepe 2026-05-26T17:42:23+01:00 daily https://serena.ie/collections/the-winter-dress-edit 2026-05-26T17:42:23+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/c1c5e046ebbcc2ddc5fd0b0af0f35e9f.jpg?v=1693493761 Autumn Dresses https://serena.ie/collections/preorder 2026-05-26T17:42:23+01:00 daily https://serena.ie/collections/stripe-stare-old 2026-05-26T17:42:23+01:00 daily https://serena.ie/collections/the-conscious-consumer-edit 2026-09-30T16:34:24+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/consciousconsumer.jpg?v=1619084408 The Conscious Consumer Edit https://serena.ie/collections/trendy-bendy 2026-05-26T17:42:23+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/katani1.jpg?v=1620909365 Trendy & Bendy https://serena.ie/collections/summum 2026-05-26T17:42:23+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/2s2534-11406C3285-2-5785.jpg?v=1709032213 Summum https://serena.ie/collections/spring-must-haves 2026-05-26T17:42:24+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/c7e68b9ee503d374f731b1291775b3c9.jpg?v=1624372654 Summer Must Haves https://serena.ie/collections/nero-giardini 2026-05-26T17:42:24+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/E010660D_707_03.jpg?v=1620909911 Nero Giardini https://serena.ie/collections/valentines-gifts 2026-05-26T17:42:24+01:00 daily https://serena.ie/collections/unisa-bags 2026-05-26T17:42:24+01:00 daily https://serena.ie/collections/gift-vouchers 2026-06-03T19:18:11+01:00 daily https://serena.ie/collections/stripe-stare-spring 2026-05-26T17:42:24+01:00 daily https://serena.ie/collections/the-next-step 2026-10-09T09:39:53+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/E115200D_707_03.jpg?v=1624372687 The Next Step https://serena.ie/collections/via-appia 2026-05-26T17:42:25+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Serena_0296_1.jpg?v=1696330777 Via Appia https://serena.ie/collections/trendy-bendy-new 2026-05-26T17:42:25+01:00 daily https://serena.ie/collections/summum-autumn 2026-05-26T17:42:25+01:00 daily https://serena.ie/collections/new-knits 2026-10-10T12:08:22+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/7s5595-7833C6537_T_1200x_f855399b-fa94-47e3-9d65-ecfcb763ebb6.jpg?v=1755005938 Autumn Knitwear https://serena.ie/collections/on-the-run 2026-05-26T17:42:25+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/chloe1.jpg?v=1632928553 On The Run https://serena.ie/collections/holiday-essentials 2026-09-09T15:46:14+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Evaly.7002323_snow-white_02.jpg?v=1680785090 Holiday Edit https://serena.ie/collections/nero-giardini-autumn 2026-05-26T17:42:25+01:00 daily https://serena.ie/collections/isay-autumn 2026-05-26T17:42:26+01:00 daily https://serena.ie/collections/la-fee-maraboutee-autumn 2026-05-26T17:42:26+01:00 daily https://serena.ie/collections/xti-autumn 2026-05-26T17:42:26+01:00 daily https://serena.ie/collections/humility-autumn 2026-05-26T17:42:26+01:00 daily https://serena.ie/collections/mus-bombon 2026-05-26T17:42:26+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/MUS_E-COMM_10275.jpg?v=1709032068 Mus & Bombon https://serena.ie/collections/beaumont-autumn 2026-10-13T15:43:36+01:00 daily https://serena.ie/collections/leo-ugo-autumn 2026-05-26T17:42:27+01:00 daily https://serena.ie/collections/marccain-autumn 2026-05-26T17:42:27+01:00 daily https://serena.ie/collections/the-perfect-winter-coat 2026-09-29T18:38:45+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/susankit1.png?v=1762375212 The Perfect Winter Coat https://serena.ie/collections/wonders-autumn 2026-05-26T17:42:27+01:00 daily https://serena.ie/collections/sofie-schnoor-autumn 2026-05-26T17:42:27+01:00 daily https://serena.ie/collections/marco-moreo-autumn 2026-05-26T17:42:27+01:00 daily https://serena.ie/collections/emu 2026-05-26T17:42:27+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/MP10003_CHOC_11.jpg?v=1699977274 Emu https://serena.ie/collections/slippers 2026-05-26T17:42:28+01:00 daily https://serena.ie/collections/falke 2026-05-26T17:42:28+01:00 daily https://serena.ie/collections/viguera 2026-05-26T17:42:28+01:00 daily https://serena.ie/collections/tights 2026-05-26T17:42:28+01:00 daily https://serena.ie/collections/seventies-vibes 2026-05-26T17:42:28+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/5s1295-11471C7990_4_1.jpg?v=1635501641 Seventies Vibes https://serena.ie/collections/puffa-power 2026-10-06T11:13:28+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/139600_Khaite_Quilted_Down_Jacket.jpg?v=1638963413 Puffa Power https://serena.ie/collections/up-all-night 2026-10-12T10:56:44+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/3ba643ba72e6be7b2ef0bb56f3123a84.jpg?v=1635502809 Up All Night https://serena.ie/collections/today-show 2026-05-26T17:42:29+01:00 daily https://serena.ie/collections/christmas-gifts 2026-09-30T16:37:37+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/hibarbie__-_Mayberry.png?v=1700480578 Christmas Gifts https://serena.ie/collections/marccain-spring 2026-09-11T15:18:44+01:00 daily https://serena.ie/collections/joseph-ribkoff-spring 2026-09-11T14:44:54+01:00 daily https://serena.ie/collections/summum-spring 2026-05-26T17:42:29+01:00 daily https://serena.ie/collections/french-connection-spring 2026-05-26T17:42:29+01:00 daily https://serena.ie/collections/xti-spring 2026-09-09T13:15:01+01:00 daily https://serena.ie/collections/spring-prints 2026-10-04T13:32:54+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/13-0122V_5526_WOM_C.jpg?v=1679499066 Spring Prints https://serena.ie/collections/spring-knits 2026-09-23T20:11:58+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/7s5658-7876C1120_4_1.jpg?v=1679499311 Spring Knits https://serena.ie/collections/spring-dresses 2026-10-13T12:10:31+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Marc-Cain-Co_FruhjahrSommer-2022_209_SC_21.16_W62_4.jpg?v=1705588513 Spring Dresses https://serena.ie/collections/humility-spring 2026-05-26T17:42:30+01:00 daily https://serena.ie/collections/la-fee-maraboutee-spring 2026-05-26T17:42:30+01:00 daily https://serena.ie/collections/gardeur-spring 2026-05-26T17:42:30+01:00 daily https://serena.ie/collections/masai-spring 2026-05-26T17:42:30+01:00 daily https://serena.ie/collections/via-appia-spring 2026-05-26T17:42:31+01:00 daily https://serena.ie/collections/fabienne-chapot-spring 2026-09-11T14:43:42+01:00 daily https://serena.ie/collections/leo-ugo-spring 2026-10-04T13:15:47+01:00 daily https://serena.ie/collections/nissa-spring 2026-05-26T17:42:31+01:00 daily https://serena.ie/collections/beaumont-spring 2026-10-04T13:22:02+01:00 daily https://serena.ie/collections/marian 2026-05-26T17:42:31+01:00 daily https://serena.ie/collections/mothers-day 2026-06-03T19:48:13+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/CLT-119-PUL-SS22_3312-UNI_02_model_975.jpg?v=1648049029 Mother's Day https://serena.ie/collections/isay-summer-1 2026-05-26T17:42:32+01:00 daily https://serena.ie/collections/isay-high-summer 2026-05-26T17:42:32+01:00 daily https://serena.ie/collections/mos-mosh-high-summer 2026-05-26T17:42:32+01:00 daily https://serena.ie/collections/summer-neutrals 2026-10-15T17:33:17+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/cardigan-sabella_2.jpg?v=1682348586 Summer Neutrals https://serena.ie/collections/jewellery-1 2026-09-30T16:24:36+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/hannaearrings1.png?v=1657894920 Jewellery https://serena.ie/collections/summer-discounts 2026-09-11T15:18:44+01:00 daily https://serena.ie/collections/restock 2026-05-26T17:42:32+01:00 daily https://serena.ie/collections/joseph-ribkoff-autumn 2026-05-26T17:42:33+01:00 daily https://serena.ie/collections/not-in-sale 2026-05-26T17:42:33+01:00 daily https://serena.ie/collections/gant-autumn 2026-05-26T17:42:33+01:00 daily https://serena.ie/collections/fabienne-chapot-autumn 2026-05-26T17:42:33+01:00 daily https://serena.ie/collections/wonders-autumn-1 2026-05-26T17:42:33+01:00 daily https://serena.ie/collections/via-appia-autumn 2026-05-26T17:42:33+01:00 daily https://serena.ie/collections/rino-pelle-autumn 2026-09-29T16:38:05+01:00 daily https://serena.ie/collections/autumn-prints 2026-05-26T17:42:34+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/CLT-97-DRS-AW22_3611-7017-EDE_Dorien-Dress_03_model_544.jpg?v=1697642326 Autumn Prints https://serena.ie/collections/autumn-footwear 2026-05-26T17:42:34+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/1126171_50_005.jpg?v=1669996287 Autumn Footwear https://serena.ie/collections/unisa-autumn 2026-05-26T17:42:34+01:00 daily https://serena.ie/collections/mus-bombon-autumn 2026-05-26T17:42:34+01:00 daily https://serena.ie/collections/as-seen 2026-05-26T17:42:34+01:00 daily https://serena.ie/collections/herzen 2026-05-26T17:42:34+01:00 daily https://serena.ie/collections/prespring 2026-05-26T17:42:34+01:00 daily https://serena.ie/collections/festive 2026-10-14T12:17:21+01:00 daily https://serena.ie/collections/suiting 2026-05-26T17:42:35+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/cindy4.png?v=1697642088 Suiting https://serena.ie/collections/belts 2026-10-06T09:57:45+01:00 daily https://serena.ie/collections/sofie-schnoor-spring 2026-05-26T17:42:35+01:00 daily https://serena.ie/collections/spring-footwear 2026-10-09T09:39:53+01:00 daily https://serena.ie/collections/rino-pelle-spring 2026-09-23T20:29:30+01:00 daily https://serena.ie/collections/high-summer 2026-05-26T17:42:35+01:00 daily https://serena.ie/collections/spring 2026-10-13T12:10:31+01:00 daily https://serena.ie/collections/fabienne-chapot-high-summer 2026-05-26T17:42:36+01:00 daily https://serena.ie/collections/knit-ted 2026-05-26T17:42:36+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/nica3.png?v=1709032396 Knit-Ted https://serena.ie/collections/jane-lushka 2026-10-15T11:05:48+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/jane1_1.png?v=1722342601 Jane Lushka https://serena.ie/collections/french-connection-autumn 2026-05-26T17:42:36+01:00 daily https://serena.ie/collections/psophia 2026-10-12T11:08:29+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/PSophia_236BLA2913_STEEL_1_0a6726ce-fbeb-4c08-a872-8330e9939e98.webp?v=1791202316 Psophia https://serena.ie/collections/patrizia-bonfanti 2026-05-26T17:42:36+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/AF_AW23_image.png?v=1712329463 Patrizia Bonfanti https://serena.ie/collections/lollys-laundry 2026-05-26T17:42:36+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/manila2.jpg?v=1722342437 Lollys Laundry https://serena.ie/collections/collections 2026-10-15T16:41:31+01:00 daily https://serena.ie/collections/coats-jackets 2026-10-15T13:40:42+01:00 daily https://serena.ie/collections/dresses-jumpsuits 2026-10-14T12:17:21+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/14832a.jpg?v=1730298288 Dresses & Jumpsuits https://serena.ie/collections/sparkle-season 2026-10-13T12:10:31+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/19430_1_20231009152445.jpg?v=1732030957 Sparkle Season https://serena.ie/collections/autumn-vibes 2026-10-09T09:39:12+01:00 daily https://serena.ie/collections/ribkoff-christmas 2026-05-26T17:42:37+01:00 daily https://serena.ie/collections/50-off-sale 2026-09-11T15:18:44+01:00 daily https://serena.ie/collections/reiko 2026-05-26T17:42:38+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/bloom3.png?v=1709030255 Reiko https://serena.ie/collections/lollys-laundry-spring 2026-05-26T17:42:38+01:00 daily https://serena.ie/collections/psophia-spring 2026-10-04T13:14:11+01:00 daily https://serena.ie/collections/jane-lushka-spring 2026-05-26T17:42:38+01:00 daily https://serena.ie/collections/knit-ted-1 2026-05-26T17:42:38+01:00 daily https://serena.ie/collections/lollys-laundry-spring-1 2026-05-26T17:42:38+01:00 daily https://serena.ie/collections/a-kjaerbede 2026-09-30T16:32:46+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/A.KJAERBEDE_BATE_KL1910_DEMI-TORTOISE_SIDE_WOMAN.jpg?v=1710345660 A. Kjaerbede Sunglasses https://serena.ie/collections/sunglasses 2026-09-30T16:32:46+01:00 daily https://serena.ie/collections/moea 2026-05-26T17:42:39+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/gen1a.png?v=1710345627 MoEa https://serena.ie/collections/seventy-mochi 2026-05-26T17:42:39+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/heidi2.png?v=1747404255 Seventy & Mochi https://serena.ie/collections/edblad-jewellery 2026-09-30T16:24:36+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/boyd1.png?v=1765877258 Edblad Jewellery https://serena.ie/collections/date-trainers 2026-05-26T17:42:39+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/COURT-LAMINATED-WHITE-PLATINUM-D.A.T.E._123026_dettaglio_2x_9c6d8163-468d-4cd5-88dc-0ae8a3b4fd87.jpg?v=1711041454 Date Trainers https://serena.ie/collections/andia-fora 2026-05-26T17:42:39+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/fileminimizer-_l2a4355.jpg?v=1712329526 Andia Fora https://serena.ie/collections/pranella 2026-05-26T17:42:39+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Izzadora_NB_Set_L3_1.jpg?v=1714582894 Pranella https://serena.ie/collections/ireland-am-summer-neutrals-feature 2026-05-26T17:42:40+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/228TRS1886_713_2_1080x_1.webp?v=1718272755 Ireland AM Summer Neutrals Feature https://serena.ie/collections/jane-lushka-autumn 2026-05-26T17:42:40+01:00 daily https://serena.ie/collections/lollys-laundry-autumn 2026-05-26T17:42:40+01:00 daily https://serena.ie/collections/spring-summer-clothing 2026-10-13T12:10:31+01:00 daily https://serena.ie/collections/wardrobe-staples 2026-05-26T17:42:40+01:00 daily https://serena.ie/collections/sorel 2026-05-26T17:42:40+01:00 daily https://serena.ie/collections/another-trend 2026-10-09T09:39:53+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/a032pink_8782a46f-c249-415f-8b31-ec51adce587e.png?v=1738765401 Another Trend https://serena.ie/collections/sister-jane 2026-10-13T12:10:31+01:00 daily https://serena.ie/collections/ghospell 2026-05-26T17:42:41+01:00 daily https://serena.ie/collections/bronx 2026-05-26T17:42:41+01:00 daily https://serena.ie/collections/penn-ink 2026-05-26T17:42:41+01:00 daily https://serena.ie/collections/accessories 2026-10-14T12:48:00+01:00 daily https://serena.ie/collections/autumn-accessories 2026-09-29T18:14:22+01:00 daily https://serena.ie/collections/gift-vouchers-1 2026-06-04T10:02:27+01:00 daily https://serena.ie/collections/last-chance-to-buy-1 2026-05-26T17:42:42+01:00 daily https://serena.ie/collections/sister-jane-spring 2026-10-13T12:10:31+01:00 daily https://serena.ie/collections/fashion-show 2026-09-30T16:34:24+01:00 daily https://serena.ie/collections/sister-jane-summer 2026-09-30T16:37:37+01:00 daily https://serena.ie/collections/american-dreams 2026-10-09T09:39:12+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Cornelia_Cropped_Lipstick_Red_2.png?v=1756117220 American Dreams https://serena.ie/collections/liv-bergen 2026-05-26T17:42:42+01:00 daily https://serena.ie/collections/paul-green 2026-09-30T16:37:12+01:00 daily https://serena.ie/collections/marccain 2026-09-11T15:18:44+01:00 daily https://serena.ie/collections/leopard-looks 2026-09-30T16:37:12+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/zs1107c.png?v=1761917435 Leopard Looks https://serena.ie/collections/winter 2026-10-04T13:08:17+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/valettasequin1.png?v=1762375117 Winter https://serena.ie/collections/new-arrivals-1 2026-09-29T18:31:21+01:00 daily https://cdn.shopify.com/s/files/1/0366/6834/2316/collections/Edele_peach_1.webp?v=1771604761 New Arrivals https://serena.ie/collections/hispanitas 2026-10-15T17:32:34+01:00 daily